Tommee Tippee

Tommee Tippee

Social media management

Social media management

Tommee Tippee has partnered with Loft Social for over a year to manage their organic content and social media across Australia and New Zealand. Together, we relaunched the global rebrand and consistently produce over six pieces of user-generated content monthly for both organic and paid campaigns.

Content marketing strategy

Content production

Social media management

Community management

User-generated content production

The Strategy

As always, Loft Social begins with a comprehensive strategy to produce, edit, schedule, and manage the social media presence of Tommee Tippee AU and NZ. By leveraging user-generated content for key conversions, we also collaborate with UGC creators to produce and brief diverse creators in delivering demonstrative and educational product videos.

The Results

538%

increase in community growth

57%

increased organic engagements

100k

organic reach per quarter


3k

total content interactions per quarter

70

individual UGC reviews

5%

Average engagement rate

Tommee Tippee has partnered with Loft Social for over a year to manage their organic content and social media across Australia and New Zealand. Together, we relaunched the global rebrand and consistently produce over six pieces of user-generated content monthly for both organic and paid campaigns.

Content marketing strategy

Content production

Social media management

Community management

User-generated content production

The Strategy

The Strategy

As always, Loft Social begins with a comprehensive strategy to produce, edit, schedule, and manage the social media presence of Tommee Tippee AU and NZ. By leveraging user-generated content for key conversions, we also collaborate with UGC creators to produce and brief diverse creators in delivering demonstrative and educational product videos.

The Results

The Results

538%

increase in community growth

57%

increased organic engagements

100k

organic reach per quarter


3k

total content interactions per quarter

70

individual UGC reviews

5%

Average engagement rate