It’s a tale as old as time. Your content feed is cruising along nicely. You’re putting in the work, posting almost daily, maybe even twice a day, and you're finally seeing some traction. Engagement is climbing, new people are discovering your brand, and it’s starting to feel like you’ve cracked the algorithm.
Then the ideas stop coming. You hit a wall. Suddenly, it’s been a week without posting. Then two. The thought of creating anything new feels overwhelming.
You’re not alone. Content burnout is real, and it happens to everyone - solo creators, in-house teams, and full-service agencies alike.
So how do you avoid it?
It all comes down to planning. But not just planning your content. It also means planning your time, your energy, and your creative capacity.
Here’s our go-to hack.
Start by asking the right question.
Don’t ask, “How many posts should I be sharing each week?”
Ask, “How many posts can I realistically maintain each week?”
Yes, more content generally means more reach. But that only helps if you can keep up with it. Choose a number that suits your time and energy, and build from there.
Let’s say you settle on three posts a week. The next step is choosing your posting days. If you’re posting manually, pick days that fit your routine. If you’re using a scheduler, check your data to find when your audience is most active.
✅ Monday
✅ Wednesday
✅ Friday
Now think about content formats. Reel, carousel, static post? Assign one to each day. This makes life easier and avoids decision fatigue.
🎥 Monday: Reel
📸 Wednesday: Carousel
🖼️ Friday: Static
Next, go back to your content pillars. Map out what you’ll talk about on each day over a few months. It might look something like:
🗓️🎥Monday: Tips or tutorials
🗓️📸Wednesday: Behind the scenes
🗓️🖼️Friday: Customer stories or FAQs
And don’t forget to think in seconds, not minutes. Long reels can work if they tell a great story, but most social content should be quick and easy to digest.
With a bit of planning, content creation becomes less of a chore. Once it’s part of your routine, it gets easier, more consistent and more fun. You might even find it becomes more personal and more engaging (and after all, isn't that the goal in the first place?)