Ah, the age old question no one thinks they’ll ever have to ask… until they do.

You’re probably thinking, “Easy peasy - archiving just hides the post, right? You can bring it back whenever you want!” That’s what I thought too. Cue dramatic music.

Let me take you on a little journey I like to call:

How I Almost Got Roasted Alive by Instagram and My Entire Team.

A few weeks ago, a client called in a panic - their reel needed to be “updated ASAP.” I, naturally, entered full fight or flight mode. My immediate reaction? Archive it. Done. Problem solved. I rang the creative team, gave my royal decree (because obviously, I’m a Meta QUEEN 👑), and the reel was swiftly archived.

So far, so good.

Then cames plot twist #1 - I didn’t ask what needed updating. Tiny detail, right? WRONG. Turns out, the change was just in the caption. Yep. That could’ve been fixed faster than you can say engagement drop.

So I called our creative superstar to unarchive the post. Easy fix. Or so I thought.

Cue plot twist #2:
Instagram says: “Original Audio can’t be found.”
My brain says: “This is fine.”
My soul says: “Goodbye, cruel world.”

This was talking to camera content - aka, no original audio = no post. And Tiff was ready to (politely) murder me. I sat frozen in dread, wondering if this would be the moment my career ended.

Enter Lil, our creative wizard, who calmly (but with just enough sass) swooped in and saved my life. Ten minutes later, we had the audio back, the post live, and I only had mild trauma.